Between 20th September and 10th November 2017, there will be an exciting game hitting the streets of Colchester. Beat the Street, delivered by Intelligent Health, is a challenge for people to get outdoors and get moving. Lamp posts across the town will be made into check points with the attachment of boxes that players can tap their free Beat the Street cards on to register how far they’ve walked, ran, or cycled. Points are awarded according to distance travelled; the further you go, the higher you score. And when high scores equal prizes, has there ever been a better incentive to get moving?
So far, 43 primary schools and 12 pre-schools have signed up to take part, with pupils due to receive their cards at the beginning of term. But the challenge isn’t just for youngsters: Beat the Street is open to people of all ages and all fitness levels, with cards available to pick up from libraries and GP surgeries across Colchester.
One of the GP surgeries handing out these cards will be Abbey Field Medical Centre, one of the surgeries that hosts Let’s Get Moving. When we found out about Beat the Street, we saw it as the perfect opportunity to get involved!
Our LGM Exercise Professional for Colchester, Angela, will be encouraging participants of LGM to pick up cards from the surgery reception and get stuck in. Angela will also be registering members of her LGM group as a team online, so they’ll be facing the challenge together. And just in case you’re wondering: Angela will be picking herself up a card too!
Beat the Street is a great initiative that proves just how easy it can be to ramp up your activity levels. Fancy equipment and gym memberships aren’t needed: you just need to step out of the door and aim for the next lamp post! What’s more, you can earn your way towards a prize on your way to work, while you’re on the school run, or during a walk to the shops – meaning that you don’t have to make time to rise to the challenge.
With a game on the streets, every lamp post is a goal, and aside from the physical and psychological benefits that more activity can bring, Beat the Street brings activity into the heart of the community.
If you’d like to get involved or you’d like more information, visit the Beat the Street website by clicking here.